When people are asked what it takes to become successful, the following traits are often mentioned:
- Hard working
- Receptive to new ideas
- Not afraid to take risks
- Willing to step out of their comfort zone
- They love what they do
I agree with this list. Our probability of becoming successful increases if we have these important qualities. (Every successful person I’ve encountered exemplified what’s on this list.) While these are all keys to success, that’s not all we need: having a powerful brand and the right image can be just as important. In other words, the wrong image can prevent you from being successful no matter how hard you work.
Image Is Everything
As we discussed in a previous post , companies understand the importance of branding. Marketing executives work extremely hard to project the appropriate image to consumers. They understand this small but important detail can be the difference between being profitable or going out of business.
As individuals, that same philosophy applies. We must work just as hard on our brand and image as we do on achieving our goals.
However, there’s one problem both companies and individuals could encounter: it can be extremely difficult to change or repair a tarnished image.
For some of us, becoming successful means changing some aspects of our lives. For example, improving our brand or image could mean taking the following steps:
- Changing the way we dress
- Distancing ourselves from certain people
- How we conduct ourselves in certain situations
Each of these actions are key in how we are perceived by those around us, but is that enough?
Making the Image Change
How many of us are not the same person we were 5 or 10 years ago? Who among us woke up one day and simply said “I’m not that person anymore?” As I look back over my life, I can see areas where I have changed. I’m more mature, focused and serious about what I want to do with my life and where I want to be. As I changed, so did the image and how others perceived me. I wasn’t the same person anymore, and I wasn’t afraid to let others see that.
Trying to change your image can be challenging. People may be used to seeing you one way and be hesitant to accept the “new you.”
When it comes to transforming our brand and image many of us may be hesitant to make the change for many reasons:
Will they accept the new me?
Will I lose my friends?
What if it doesn’t work?
The fear of rejection or ridicule can be a huge deterrent in people changing their image. We all want to be liked and respected, but this abrupt change can cause those we care about us to not like or approve what of the person we are becoming.
The mere thought of that possibility can be terrifying.
This type of thinking can prevent a person from making positive changes in their lives or reach their full potential. They are simply unwilling to take the chance because they feel the risk is too great. They’re stuck. They have decided to live their life based on someone else’s perception of how they should be.
How many of us have been in this situation?
This quote from Socrates sums it up nicely:
The secret to change is to focus all of your energy, not on fighting the old, but on building the new.
It took me a while, but I finally realized no matter what I did, someone wouldn’t like it. No matter how hard I tried, I couldn’t please everyone. If I wanted to go left, someone thought I should go right. At some point I realized that the only person I could truly make happy was Cardiff.
Once I made this discovery, I spent less time worrying about what others thought and more time on transforming my image to what I wanted to be and making myself happy.
I know if I can do it, you can too.
Tips on Changing Your Image
Rebranding yourself may be a challenge, but it’s not impossible. Here are easiest ways to change your image and become the person you want to be:
Define who you want to be. Have a clear image in your mind of your brand and who you aspire to be. The more detailed the vison, the more likely it is to become a reality.
Commit to your new image. This could mean not doing things you used to do in the past.
Tell and show. Tell those closest to you about your new image, but also show them via your actions. Let them see that you mean business with their eyes. You’re not all talk.
Associate with like-minded individuals. It’s easier to change your image with new people because they don’t know the “old” you. Find individuals who fit the image you are aspiring to be as they will be more receptive and provide valuable insight.
Have patience. Patience is required on two fronts: Old habits may be hard to break, and those closest to you may have a hard time accepting the new you. In each instance, resist the urge to give up. Patience is key.
Remind yourself why you’ve changed. Why do you want to change your image? Remind yourself when times become tough.
Stay true to yourself. Your new image should be a sincere extension of yourself. If people sense your new image is not sincere, they will reject it.
Don’t be afraid of change
At some point in our lives, we all feel the urge to change our image. While change can be scary at times, we should not place limits on ourselves or let someone stop deter us from becoming the best person we can be.
As you grow and evolve as a person, don’t be afraid to rebrand yourself, embrace it. You’ll be glad you did!
PS- You have ability to change your image and also change your thoughts. Dr. Wayne W. Dyer wrote a book entitled: Change Your Thoughts – Change Your Life. Utilize this book to help create the change you desire. Click on the link for more information.
One of the most important aspects of running a successful business is branding and imaging. Businesses will spend a considerable amount of time and energy carefully building their brand and the image they want to project to their customers.
They understand that the image they project will not only attract a certain type of consumer, but it could be a deciding factor on if they want to do business with them.
There are many benefits to creating a successful brand and image, but one of the most important is it can create a powerful and positive first impression.
For example, what is a person’s first thought when they think of Mercedes-Benz or see the logo? For many, class and prestige come to mind. Others may think of fine quality and exquisite designs.
This is the image they wanted to project and their plan has worked to perfection.
Branding Is Everywhere You Look
We are constantly bombarded by companies that are vying for our attention in the form of various advertisements and eye catchy logos. These images are everywhere, and we often form thoughts and feelings about those images within seconds. In other words, we could form opinions without having any direct contact with them. We will come to certain conclusions simply based on the image that company projects.
What makes this interesting is many of these thoughts are not based on logic, they are fueled by emotion. These companies understand if they can make a person feel good or create positive thoughts just by looking at them, they are one step closer to success.
Do you have any brands or logos that make you feel good just by looking at them? One of my favorite logos as a kid was the Kool Aid man. Every time I saw the Kool Aid man, I wanted a nice, cool refreshing glass of Kool Aid! Even today, I can close my eyes and clearly see my mother making it for us on a hot, summer day. I can even hear us all laughing and having a great time as we drank our delicious Kool Aid. OH YEAH!
That is an excellent example of branding perfection: The mere sight of the Kool Aid man evoked positive, happy emotions in me and countless kids everywhere. Even if I wasn’t thirsty, I wanted some Kool Aid! Am I the only one?
There are countless courses on branding for business and how important it is for success. Many people understand how branding works in a professional setting, but did you know branding is just as valuable in your personal life as well?
This is Business and Personal
When it comes to branding, Steve Forbes sums it up perfectly:
“Your brand is the single most important investment you can make in your business.”
Now when people read that, they may automatically think of a small business or Fortune 500 company. While that may be true, I see much more: I see myself.
I have learned to view myself as a business. Even in my personal life, I see a corporation that’s capable of doing great things.
Here’s another quote to consider:
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, CEO and founder of Amazon
What many of us don’t realize is we are a walking, talking brand. Everything we do is scrutinized and used by others to determine who we are and what we stand for. The right image can take us far in life, while the wrong image can stop us dead in our tracks.
Defining Your Brand
How others see us may not be the same as how we perceive ourselves. This disconnect could cause confusion and many missed opportunities. Like a business, it’s critical we project the appropriate image we want to convey to those we come in contact with.
Ask yourself the following questions:
- What image do I want to project? How do I want to be perceived? Do I want to be seen as the leader? The strong, silent type? Fun and easy going? Tough, but fair? The comedienne or the serious one?
- What do people see when they look at me? Do they see the image I want to project? If not, what do they see? Do I look like relationship material? A model employee? Someone to be trusted?
- How do people feel about me? Does the image I project want people to be around me, or avoid me?
- Who is my target audience? The image you project to a 8 year old may be much different from the image you project to a co-worker, potential business partner or to the CEO
- What are my strengths and weaknesses? Am I good at taking control and solving problems? A good listener? Am I an impatient person? Have trouble staying focused?
- What are my short term and long term goals? Having something to strive for is key in creating your brand.
Be True To Who You Want To Be
Creating a quality brand is a tremendous accomplishment, but that’s just the beginning. It also must be sincere, believable and authentic. If people sense you are being fake or trying to be something you’re not, it will not work. We’ve all seen products that promised great results, but were poorly designed and full of cheap materials. Not only will I stop using their products, but I’ll tell all my friends about my experience as well.
We see this all the time in business, but it happens to people as well:
“Don’t listen to him, he’s not trustworthy!”
In the next installment of this special series, we will discuss the ways to become your brand. Are you ready to accomplish your goals? Are you ready transform into the person you want to be?
If so, stay tuned!
PS: Branding is about utilizing your strengths that you possess. My friend Alyssa Daire is the host of the podcast entitled: Maximize Your Strengths. We had a wonderful conversation you can listen here.
Do you remember when you turned one and your parents had a birthday party for you? Well, I can barely remember mine, however I do recall my daughter’s first birthday.
We had balloons and gave her piece of birthday cake and suddenly the cake was everywhere!
It was all over her face, the high chair, the floor and our dog, Buckeye even had cake in her hair. It was an amazing day and the memory is etched in my mind.
A Birthday is special
Birthdays are special. Its marks the beginning and is something which is celebrated. When the word birthday is mentioned, what thought or expression comes to mind?
- Loved ones
I’m sure there could be others which come into your mind.
Tide Turners Newsletter Turns One
Just a few weeks ago, the Tide Turners Newsletter reached a milestone! On July 12th, 2016 I wrote my first article and every week since then, there has been inspiration, guidance and insights shared in each article.
Many of you have been with me since I first mentioned, I would be writing a weekly newsletter and I thank you! Several of you have sent comments regarding the articles which you found helpful and I thank you for taking the time to send a comment.
Email fills our inboxes everyday and my goal is not to fill your inbox with worthless material, however valuable content that if applied, can impact your life journey.
Birthday = GIFT
When you celebrate a birthday, there is usually a gift, so I have a gift for you! I’d love to provide you a compliment coaching session. A time to connect for: clarity, direction, advice on how to remove a roadblock, achievement habits, goals, or whatever you need in your journey of life. To schedule the birthday gift visit the Tide Turners Gift .
Tide Turners Newsletter Wish
Here are my wishes for the newsletter this coming year.
- Please share the article via social media so others can view or forward to a friend or co-worker.
- Please comment below or email me what topics or subjects you desire insights or focus on. You can email me at [email protected]
- Send feedback either positive or negative regarding the articles. You can do that in the comments or you can send an email.
I love what William Barclay says about birthdays, “There are two great days in a person’s life – the day we are born and the day we discover why.”
My final wish for you, is that you discover why. If I can help or serve you in anyway, please let me know.
It is my honor and I truly enjoy writing this weekly newsletter and serving you. Thanks for taking the time to open and read this email!
PS: To book your free coaching session visit Complimentary Coaching Session
Progress isn’t measured by moments, it’s measured in your daily disciplines. ~ Cardiff D. Hall
Are you a “conscious incompetent?” This is the individual who knows they don’t know. As a result, they’re always seeking knowledge and learning new things. They understand that’s how they grow and evolve as a person.
There’s another person that we should be aware of, and that is the “unconscious incompetent.” They simply don’t know that they don’t know. This type of individual believes they have all the answers, and you can’t tell them anything.
Now I must admit: When I was a teenager, I thought I knew it all too. Nobody could tell me anything, well except Arnold: my best friend’s dad. If someone told me something that went against what I believed, I blew them off. It was clear to me they didn’t know what they were talking about!
Even though I was still living at home and had zero responsibilities, I had everything figured out. Despite my lack of real world experiences, my belief in how the world should work was all that mattered.
It wasn’t until later in life that I realized how wrong I was. I wasn’t just wrong, I was lost.
Am I the only one who felt this way?
As I reflect on past experiences, there’s one phrase that I keep repeating to myself:
I wish I would’ve listened.
There have been plenty of times where I shrugged off advice because I thought my way was the best (and only) way. Boy was I wrong.
I was the king of unconscious incompetents back in the day, but now, I’m keenly aware that there is A LOT I do not know, and I can obtain valuable information by simply listening to others. While I’m not surprised that kids and young adults are conscious incompetents, I’m shocked at the number of adults who still think this way.
Listen and Learn
No one is as deaf as the man who will not listen. Proverb
This is where effective listening comes into play. If we want to accomplish anything in life, we must understand there’s a lot we don’t know. Some people may think admitting this is a sign of weakness, but that’s not the case. It’s actually a sign of strength and improves their ability to grow.
- Would you go to a doctor who prescribed medicine without letting you describe your symptoms?
- Would you hire an attorney who refused to hear your side of the story because they’ve “seen a million cases like yours” before?
Chances are both of these individuals will soon be out of business if they keep that attitude. How many of us have similar attitudes but don’t realize it?
Refusing to listen can affect us in many aspects of our lives, both on the job and in our personal relationships:
Business. Lack of listening in business can affect employee relationships and the company’s bottom line:
- Loss of trust and loyalty. It is difficult for employees to trust someone who doesn’t listen. This can prompt them to seek employment elsewhere.
- Decrease in shared ideas. Few employees will share ideas if they perceive their boss as someone who knows everything and refuses to listen to subordinates. This can cause the business to stagnate.
Personal. Not listening to your significant other can put the relationship in jeopardy:
- Increased frustration. Having a partner who knows everything and won’t accept your input can cause anger, resentment and frustration.
- Partner becomes distant. Partners who are unable to share their thoughts may become distant, which can increase tension in the relationship.
- Loss of desire. Being involved with someone who thinks they know everything could be a turnoff, putting a strain on the relationship.
Benefits of Knowing You Don’t Know
Once a person realizes they don’t know everything, they may want to learn more. As a result, they become receptive to listening to others. This can help them in a variety of ways:
They gain respect. Listening to others can give them the respect and admiration they never had before.
Discover new things. Listening to others can open a new way of thinking, increasing their ability to learn.
Improved relationships. By letting others speak their minds, a residual effect is improved interpersonal relationships both at home and at work.
- Accept the fact that you don’t know everything. This is one of the first step to learning new things and becoming an effective listener.
- Try to learn something from everyone you encounter. Everyone is an expert at something. Give them the opportunity to show you. Ask questions.
- Step out of your comfort zone. By doing something new, you will be forced to obtain information on how to complete the task. This is an excellent way to talk to others and allow them to educate you on something new.
- Discover the conscious competence learning model. The conscious incompetent is just one part of this fascinating theory. Want to learn more? Read about it here: conscious competence learning model.
Sometimes, we don’t listen because we think we know everything. Are you an unconscious incompetent? By taking a step back and observing the world around us, we can truly begin to listen and learn more than we ever imagined.
PS: Do you have kids ages 7-14yrs old or know someone who has kids in this age range? I just created a summer program to help kids launch their own business in 7 days. Its a FREE email program and you can get more information at Tide Turners Kids Entreprenuers.
To reach your goals there must be footprints, where there are no footprints no attainment of goals. ~ Cardiff D. Hall
It’s through the rain and thunderstorms in life which sprout growth. ~ Cardiff D. Hall
Happiness is achieved when you stop waiting for it and make the most of the moment you are in now. ~ Cardiff D. Hall
Do you have a dream or possible goal to write a book? I know if you asked me that question five years ago I would have told you “NO”.
Some individuals have had a dream of being an author since childhood. Well, I’ve never had that dream and somehow life opened the door for me to write a book.
How to write a book while working a job can seem daunting.
Stephen King said, “The scariest moment is always just before you start.”
I can completely resonate with this. Here I was telling myself I could write a book, yet I did not have any experience writing. In fact, I had a manager who would consistently criticize how I wrote emails and other types of communication. This stigma placed on myself scared me even before I started.
Writing a book while working a day job takes several things if you truly want to see if through, whether it be an e-book, soft cover, hard cover or electronic book.
How to write a book starts within the mind.
There are several questions you need to ask yourself before you begin writing. These questions include:
What is my purpose from writing a book?
What is driving me to write a book?
If I do not finish my book, how will I feel?
What sacrifices will I make to write the book?
Take time to write down your responses to these questions given how you respond, frames your mindset before you start the process.
The mind is a powerful engine, which if mastered properly, can propel you forward in your writing journey.
I know when I started the journey of writing my first chapter, I believed inside my mind I could write a book.
There are several things you can do to influence and train your mind.
What information are you putting into your mind? Visually and auditory.
What type of affirmations are you saying out loud?
These are short messages your subconscious mind consistently hears and will go to work to help you prove your statement.
Here is an affirmation you can use: “I used to believe I could never write a book and now I am a published author.”
This affirmation states what you believed and the key word in the phrase is NOW. Saying this affirmation daily several times a day will begin to train your mind for the journey of writing.
How to write a book takes a plan.
Now to be honest with you, I didn’t have a plan when I first started writing. I just starting writing and the doors began to open and I found my friend and coach Kary Oberbrunner.
After I had written my manuscript I found the plan from Kary which is a book proposal. I had never heard of a book proposal and immediately found myself writing the book proposal and then reworking my entire manuscript.
The book proposal is the blueprint to build the house, in this case your book. I was building a book without a blueprint and I basically had to start over. You can save yourself time if you start with a book proposal, trust me!
With a plan, you need to ensure you schedule writing time on your calendar. Given you are working a job, just telling yourself you will write each day is not good enough. You need to schedule blocks of time on your calendar and decide what time of the day is the best for you to write.
I know for me, my best writing time occurs in the morning and not at night. After a long day on my job and then preparing to write in the evenings, I found I was not productive. Know what times of the day you will write and block the times on your calendar. This is a must!
How to write a book takes sacrifice.
Writing a book while working full time job requires you to prioritize and make sacrifices. Only you can define what those are for you. If you are willing to make some sacrifices for a season of your book voyage, you will be able to write your book.
Napoleon Hill said, “Great achievement is usually born of great sacrifice, and is never the result of selfishness.”
Identify what sacrifices you need to do, to ensure you follow the plan through the completion of your book.
I had to make sacrifices while working my day job, which allowed me to publish my first book in January of 2017.
In a recent podcast on Entrepreneur Decoded, I discussed what is needed to write a book, which you can listen to at Podcast.
If you’d like a general understanding of how to start writing your book, check out My Book Blueprint.
If you would to gain a deeper understanding on the book industry and the writing process, I’d recommend this How To Become An Author.
Know you can write a book while having a day job, by implementing the plan mentioned above and following the steps outlined in My Book Blueprint or How to Become An Author.
So, what book do you have inside you? I’d love for you to let me know by emailing me [email protected]