Companies have been creating vision and mission statements for years. It doesn’t just define them or give a brief explanation on why they’re in business but helps provide direction for years to come.
Take Warby Parker, for example. The online prescription eyeglass retailer tells us that the company “was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.”
For Ikea, it’s “to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional furnishing products at prices so low that as many people as possible will be able to afford them.”
At first glance, both statements seem to position the companies as low-price options. But the real message is that they want to make everyday life better — either through social consciousness or greater accessibility to goods.
But vision or mission statements aren’t just exclusive to businesses. People should create their own to help envision what they want in the future. It’s sort of like beginning with the end in mind. After all, you need to know your destination if you ever hope to develop a plan to get you there.
Writing a vision statement, however, isn’t always easy. It takes introspection. It takes a long hard look at your values, your strengths, and your passions. You need to put the pieces of your unique puzzle together to come up with a clear picture of your talents.
In other words, you come to a real understanding of what makes you special.
Once you’ve written it down, your personal vision statement will become a very powerful tool, and you’ll start to see its benefits from almost day one. Here’s what most people experience after taking the time to define their vision:
- Clarity. Beginning at the end helps bring clarity to what you want to accomplish in your life — both personally and professionally — and it gives you permission to ignore many of the distractions you’ll experience along the way.
- Direction. Your vision is your blueprint or roadmap towards what you ultimately desire. It provides you a path for success and a compass for how to respond appropriately when the waters get choppy or you get off track.
- Perseverance. It’s easy to get lost along life’s journey. When you take the time to develop a vision statement, you’ll have a constant reminder of where you want to be headed, allowing you to persevere in the toughest of times.
- Stability. Knowing where you’re going provides a certain sense of stability and control. You’re always aware whether situations or decisions are supporting you along the path or getting in the way of your success.
- Judgment. Your vision statement also serves as the judge and jury for your decisions. You recognize almost instantly if a choice will take you down the right path or lead to a diversion that waylays your forward progression.
- Confidence. Because you’re so secure in your decisions, you can’t help but feel more confident in your daily life. And we all know how confidence has a ripple effect on your actions, leading to greater and greater competence in everything you do.
The key to creating a successful vision for your life is getting started. You need to set aside some time to work on what you want in the future. But as soon as you get it done, you can start tying that vision to various projects and tasks going forward, ensuring that your vision doesn’t stop with its creation. You set it in motion, and you’ll soon find yourself moving closer and closer to success.
To get started with your introspection and help shape your vision, download The Tide Turners Guidebook today.