0Companies have long created taglines as a way to quickly and efficiently sum up what they’re all about – and in a way that’s most meaningful to their target audience.
Think about the last time a new business opened in your neighborhood. No matter how catchy its name or neat its logo, could you tell what they actually do? And even if you did figure out what goods or services they were hawking, its name or logo probably gave you no indication of the true personality of the business.
Taglines get rid of the guesswork and help make a brand’s message clear for the consumer. They also have a way of separating a brand from the rest of the competition.
Take a second and see if you can guess the company behind each of these taglines:
- Just Do It
- Mmm Mmm Good
- Where’s the Beef?
- The Ultimate Driving Machine
- Because You’re Worth It
- Don’t Leave Home Without It
Chances are, you got at least five of the six, right – depending on when you were born. Each of these taglines was used long enough to become a memorable part of the brand’s identity, and you need only utter the tagline for people to know of whom you speak.
Your Own Personal Tagline
But taglines go beyond just brands. If you had one, your own personal tagline would be at the heart of what makes you…well, you. It’s the foundation of everything you do. It’s why people befriend you. It’s also sort of why companies would choose to hire you.
After all, you are your own brand. It’s what you put out there on all those social media channels. In fact, you’re a broadcasting channel in and of yourself, which begs the question, “What does that channel say about you?”
Crafting a Value Proposition Statement
If you were to develop your own tagline, you’d often start with your value proposition statement, and a VPS asks that you reflect and focus inwardly by looking at yourself in the following ways:
- What do I stand for?
- What do I want to be known for?
- What benefits do I offer?
- Who am I?
Then taking the answers and crafting them into the following format:
I am _________________, who helps _________________ do _________________, so that __________________.
Here’s an example:
I am a father and husband, who helps my family live life to the fullest, so they may be able to experience more happiness and togetherness as we go through life.
And his tagline could read:
Not Just Your Average Family Guy
Let’s say you’re the owner of pet service. Your VPS could sound something like this:
I am a personal dog walker and friend to household pets, who helps families understand they can experience less stress during the day knowing their four-legged family members are cared for.
And this tagline could read:
Your Best Friend’s Best Friend
Your VPS provides clarity in what you do, and understanding your own personal VPS will make it easier for you to direct your course toward your ultimate destination—be it professional, personal, or some combination in between. You just need to dedicate the time to getting it on paper.
If you need help crafting your personal value proposition statement, complete the quick survey and I’ll be in touch. And if you happen to come up with your personal tagline, please feel free to share with me via email. I’d love to hear them.